When considering labeling options for your product packaging, pressure sensitive labels are a popular choice. Pressure sensitive labels are also known as adhesive-backed labels. They’re suitable for any packaging size and shape. With the right labeling system, pressure sensitive labels are an efficient way to meet labeling requirements and establish your brand.
Here’s what you should know about pressure sensitive labeling.
Components of pressure sensitive labels
Pressure sensitive labels are made from a variety of materials. Certain materials are better for specific applications, such as labels that will be exposed to extreme temperatures, UV radiation or liquids.
There are five components of pressure sensitive labels. The liner is the backing material, which is either paper or plastic film. The label is peeled off from the liner during application. This is aided by the release coat, a slippery layer which separates the label from the liner.
All pressure sensitive labels have an adhesive, which ensures the label stays on the container despite environmental conditions and handling. There are multiple types of adhesives, including permanent adhesive, removable adhesives and specialty adhesives, including special varieties that can survive water, heat, cold and other environmental considerations.
The front of the label is called “face stock,” which is the material the actual label is made from. This is typically either paper, plastic, fabric or foil. The type of face stock you choose depends on product packaging requirements as well as budget and aesthetic needs. Finally, there’s a top coat, which protects the pre-printed label.
Your adhesive and face stock choices are the most likely to change from product to product. For example, shampoo bottle labels must survive exposure to water, while labels for wine and beer need to be flexible enough to survive cold temperatures.
Benefits of pressure sensitive labels
Pressure sensitive labels offer a few key benefits. Most importantly, they can be adjusted for compatibility with any size or shape of container, regardless of the material. Pressure sensitive labels are equally effective on plastic and glass as paper and foil. Because you can choose specific label components to match environmental conditions, design choices and container material, a pressure sensitive labeling system can handle multiple product lines.
Because pressure sensitive labels already include adhesive, there’s no need to add glue or heat to bond the labels to the packaging. Pressure sensitive labeling systems often use airflow to ensure a wrinkle-free application. The label is peeled from the liner and held in place with a vacuum. When the product is ready, the air flow reverses to blow the label onto the container. Some systems also utilize brushes or tampers to finish the job.
Explore Quadrel’s pressure sensitive labeling systems
If pressure sensitive labels are right for your product line, Quadrel offers multiple options for your labeling needs. Whatever you plan to package, our labeling systems can deliver fast and flawless labeling solutions. Reach out to our team today to learn more about our pressure sensitive systems and custom options.