It wasn’t that long ago that a beer can was a sure sign of a mass-produced commercial beer. But with improvements in labeling and packaging technology, craft brewers are turning more and more to cans as the ideal way to package their products.
Why Cans?
There are a number of reasons why cans are taking a larger market share in an area in which glass bottles used to dominate.
Consider the following:
- Cans block sunlight, keeping the product fresher
- Cans weigh about 33% less, saving on shipping costs
- Cans are allowed in more places than glass bottles
- Aluminum cans are much easier to recycle
- Consumers are starting to accept cans for high-quality beers
More than anything, the cost of packaging beer in cans is quickly approaching—and passing—the cost of using glass bottles, which makes cans a wise economic decision.
Labels Vs. Pre-Printed Cans
Most producers for printed cans will only create runs of at least 150,000 cans, which is usually far beyond the needs—or capacity—of most craft brewers. It’s far easier and cheaper to purchase unlabeled aluminum cans, which can then be labeled in-house. Not only does this better meet your volume needs, but it also allows you the flexibility to use the same cans for multiple styles of beer.
Choosing Beer Can Labeling Equipment
When you’re choosing a labeler for your beer cans, you’ll want to pay attention to the label material, can size, and speed. Solid labels are the cheapest, but they stand out from the can. The other option is a clear label, although this requires more equipment.
Ideally, you’ll want a labeler that runs at high speed and offers the ability to label multiple can sizes. Quadrel’s beer can and bottle labeling system works in harsh environments, offering flexibility while reaching speeds exceeding 350 ppm. If you’re interested in learning more, contact Quadrel today!